Fix the #1 bottleneck blocking
your SaaS Growth

Get PLG and GTM clarity. Without hiring.
Fractional CGO and Growth Advisor for B2B SaaS ($500k–$10M ARR).

Bend the curve in 90 days.

fix your bottleneck

Some companies I’ve worked with

Logo of Virgin Money with red and black text and a red circle containing the word Virgin.
Close-up of stylized black text reading 'J/A/J/A' on a white background.
Logo of Work Buzz with a star icon to the left of the text
Green circles arranged in a row on a black background
Logo of Optimus Education featuring stylized gear and text
Purple text spelling 'Everything' on a black background.
Logo with a stylized yellow shape resembling a foot or bean next to the text 'APP JOBS' in black and blue letters.

Some results

Stagnated Growth and PLG

€925k to €3M

▶ ARR increase for a B2B SaaS, HR tech (in 12 months, turning around a previous year of declining revenue)

Stagnated Growth

85%

▶ Pipeline growth for another B2B SaaS, HR tech (in 5 months, exceeding targets after one year of missing results)

Scale up Growth

45% and 26%

▶ Growth in ARR and leads, respectively (and CAC down 48%) for a B2B SaaS, EdTech (in 6 months, contributing to the company’s exit)

Let's grow

Testimonials

  • Alok Alström, CEO of Appjobs. A man with short dark hair and a beard smiling, wearing a blue blazer and light blue shirt, against a gray background.

    "Pablo's exceptional skills, dedication, and humility played a crucial role in transforming Appjobs into a profitable business. His intelligence and methodical approach enabled the platform's growth, while his leadership nurtured a collaborative and inclusive environment."

    Alok Alström, CEO, Appjobs

  • A woman with blonde hair in a bun, smiling, wearing a black top and a gold necklace with a dark pendant, against a plain white background.

    “Pablo was tasked with leading the marketing team and improving our CPA/lead generation processes. He brought an innovative, highly-professional and robust approach and was a valuable addition across the board. Respected by his reports, trusted by colleagues, Pablo made a positive commercial impact in a relatively short space of time.”

    Margaret Garrard, Managing Director, Optimus Education

  • Portrait of a smiling man with dark hair, wearing a blue patterned button-up shirt, standing against a plain gray background.

    "You will find integrity, hard work and critical thinking in Pablo. His cultural arsenal is able to make people admire him and his data-driven team management style makes him a very strong leader to work with."

    Bertan Baytekin, COO and Co-Founder, Appjobs

  • Tomasz NerdCow

    "Not only Pablo was on point with every advice, he also took extra time to make sure I'm clear on the next steps. It's clear to me that Pablo is the kind of person who "been there, done that" multiple times. He draws from his vast experience to help you avoid mistakes and set you on the right path. I can't recommend him enough! Go talk to him!"

    Tomasz Lisiecki, Founder and CEO, Nerdcow

  • Margot helloaudience

    "Just had my first session with Pablo and I am feeling so energized! It is clear that he has a ton of knowledge and passion for B2B marketing and growing marketplaces; he gave me a ton of specific and actionable feedback and growth tips for my directory website that I can't wait to implement. I found him to be thoughtful and authentic, and his positive energy is absolutely infectious as well."

    Margot Leong, Founder and CEO, helloaudience

  • A smiling man with short dark hair and light skin, wearing a patterned shirt.

    "Pablo brought his holistic view of marketing and gravitas to CrowdScores contributing to our growth over a challenging transitional period. His enthusiasm and inside out knowledge of digital were a great asset for the company as he managed and mentored the Marketing and Business Development teams."

    David Walker, CEO and Founder, Crowdscores

  • Veli RevenueOS

    "My session with Pablo was incredibly insightful. He thoroughly prepared by reviewing my challenges in advance and posed clarifying questions that deepened our discussion. The learning began even before our meeting officially started, and his enthusiasm genuinely encouraged me. Look forward to our next session."

    Veli Burak Celen, Co-Founder, RevenueOs.io

Solutions for your SaaS

Fractional CGO

I will join your team and build both a qualitative and quantitative Growth model for your business. I will use these to lead and align your team around a clear, actionable, and impactful 3-12 month Growth strategy, involving key stakeholders and establishing GTM and PLG processes and teams that drive revenue.

For SaaS and marketplaces ($1M–$10M ARR) needing hands-on Growth leadership.

A group of four in a modern office engaged in a team meeting. One man is standing near a whiteboard filled with sticky notes and writing, while the others sit on a blue couch and an office chair with laptops. The office has large windows, exposed brick walls, and contemporary lighting.
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Growth Advisor

I will assess your team and identify significant gaps in your Growth strategy and progress. I will guide them in uncovering key GTM and PLG opportunities across activation, engagement, retention, and monetisation, coaching the team on how to run a high-impact Growth strategy effectively.

For B2B SaaS ($500K–$3M ARR) seeking ongoing guidance on GTM and PLG.

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What's in a name?

In Paul Graham's celebrated seminal 2012 essay Startup = Growth, the Co-founder of Y Combinator says:

During Y Combinator we measure growth rate per week, partly because there is so little time before Demo Day, and partly because startups early on need frequent feedback from their users to tweak what they're doing. A good growth rate during YC is 5-7% a week.

This benchmark has stayed with me since, and my ambition to meet and exceed targets has been a driving force throughout my career.

I strive to be better than good and aim for an 8% growth rate WoW instead of that 5-7%, yet a reasonable stretch compared to -let's say- growing 80% WoW, pushing boundaries while staying realistic. Happy customers, happy team, happy investors.

This led to the creation of 8percent Growth, with a mission to use data and PLG to acquire customers, generate revenue, exceed targets, and drive growth.

And I want other SaaS to grow with my expertise and knowledge.

Work with me

About me

Hi! I'm Pablo, and 8percent Growth is my instrument to help SaaS grow.

My experience spans two decades, and I have launched and scaled fast-growing startups/scaleups in B2C and B2B SaaS.

There I led PLG and Growth at Head of or C-level capacity at four companies. I've been part of two exits and one IPO, but I also experienced hitting the wall.

Now, I work with SaaS on a Fractional or Advisory basis, using my expertise and knowledge to accelerate their success and mitigate their blunders.

I get the challenges of the SaaS scaleup journey, and I'm here to help you navigate it.

see if we're a fit
Pablo Asensio - Growth and Markering Leader - CGO, CMO, Advisor, startups

Why SaaS Growth stalls?

Growth usually slows for one or more of these:

• Unclear ICP or GTM
• Weak activation
• PLG friction

• Inconsistent pipeline quality
• CAC inefficiency
• Misalignment across
Product, Marketing and Sales

Growth slows because the biggest bottleneck hasn’t been identified yet.

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